![]() ![]() For inquiries about sponsoring the podcast, email. ![]() (1:05:51) Simple strategies for getting customer feedback (1:04:57) The importance of getting customer feedback and investing in customer success (1:02:04) Why just getting PR to “get PR” is not a good strategy (1:00:58) Why Airtable did not prioritize templates for top-of-funnel revenue (50:59) Why customer success and marketing should be one team (42:29) Using data provided by your customers to build features that help future customers (36:43) Growth and marketing strategies at Airtable (31:30) The importance of having a highly detail-oriented person on staff (29:15) Tactics for punching above your weight as a small startup (18:04) How Zoelle broke into the tech industry (05:00) Zoelle’s lessons from her time at VaccinateCA (00:00) How VaccinateCA helped bridge a gap in infrastructure Extraordinary Attorney Woo on Netflix:.Everything Everywhere All at Once on Showtime:.Zapiers automation tools make it easy to connect Airtable and Twilio. Is the following possibleI have added select Twitter handles to a custom Twitter list.When any of the users in the list send a tweet with a certain key. Computing Taste: Algorithms and the Makers of Music Recommendation : Set up the Airtable trigger, and make magic happen automatically in Twilio.Kathy Sierra’s book Badass: Making Users Awesome :.Listen now on Apple, Spotify, Google, Overcast, and YouTube. Zoelle also shares her experience working for VaccinateCA (which ended up playing a massive role in helping get people vaccinated during the pandemic) and several tips for obtaining valuable customer feedback. We also dig into how Airtable was able to find its first super-users, how customer success played a key role in getting early traction, and the do’s and don’ts for marketing investments. In today’s episode, we explore the marketing strategies that helped Airtable punch above its weight and build an established brand. Currently she’s the Head of Marketing and Growth at Block Party, a company that designs consumer tools for online safety and anti-harassment. Zoelle Egner is best known for her time at Airtable (currently valued at $11 billion), where she was the 11th employee and built and led the initial marketing and customer success teams. Brought to you by OneSchema -import CSV data 10x faster: Pando -always-on employee progression: and Lenny’s Job Board -hire the best product people, find the best product gigs.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |